I am the parent of one of the Academy players. I wish I had known about this site earlier. There is a lot of misinformation in this thread.
First of all, the Academy is a non-profit organization. It was originally owned by Monica Mace just for lessons and Nicki Starry joined the business in July 2008 order to develop the travel team side. In December 2008 Nicki Starry purchased the travel teams from Monica and changed the status of the Academy to non-profit. So in that respect the Academy that Nicki is president of has only existed for two months. This is likely why you had seen ads for coaches and players - they are a young organization and had to get started in the beginning like anybody else. Currently the coaching staff is full but as with many teams in terms of players they are still building their foundation. Also, in terms of fees, they are not that different from other clubs and the quality of instruction is definitely worth the extra money.
As someone else mentioned, you can't make everyone happy all of the time, and there isn't a club out there that is perfect. Sure there are some things that are still being worked out, but overall for such a new organization I think they are doing a great job. It's a shame to read through some of these posts...there's a whole lot of guessing the worst without really taking the time to find out what is true. But hey, the Academy must be doing something right if it's on people's minds enough to create four pages worth of posts here.